On Target with the + One Mentorship Initiative
Chris Avena interviewed Justin Morrissey from the National Shooting Sports Foundation (NSSF) to discuss the +One Mentorship Initiative. The program encourages hunting mentorship and shooting sports participation through partnerships with groups like the National Deer Association and Pheasants Forever. Originally built around pledges, the +One Initiative now focuses on measurable recruitment and mentorship to expand hunting participation and firearm safety education.
Through +One, the NSSF created a national mentorship network that connects experienced hunters with newcomers. Morrissey highlighted scalable programs like Learn to Hunt, which teach outdoor skills and firearms safety in a welcoming, inclusive environment. He emphasized the importance of mentors who can adapt, communicate, and support new hunters with patience and understanding. The NSSF plans to launch a national mentor recruitment campaign to expand these efforts even further.
Today, the +One Initiative includes over 62,000 mentors who reach more than half a million new participants each year. These mentors include hunting instructors, shooting coaches, and first responders who promote firearm safety and outdoor ethics. Morrissey explained that the partnership model is far more scalable and impactful than traditional awareness pledges.
The +One Mentorship Initiative is helping preserve America’s outdoor heritage through education, inclusion, and mentorship. By teaching new generations about hunting, conservation, and firearm responsibility, NSSF and Justin Morrissey are ensuring the future of our hunting and shooting sports traditions.
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