Outdoor Industry News
Press Release
Steiner Launches the MPS-C—A Lighter, More Compact Enclosed Emitter Red Dot
Chris Avena2026-03-31T15:20:54-04:00
- Magnification: 1x
- Footprint: RMS-C
- Reticle: 1.6 MOA red LED dot
- Brightness: 12 levels (10 day/night, 2 NV compatible)
- Weight: 1.13 oz
- Dimensions: 1.46 x 1.27 x 1.08 in
- Window Size: 20x16mm
- Housing: Hard-anodized aluminum (Class III)
- Battery: CR1632
- Battery Life: Up to 46,125 hours (lowest setting)
- Additional Features: Shake-Awake technology
- MSRP: $574.99
Industry News Updates
WATCHTOWER Defense Names Jordan Davis as Chief Executive Officer
Chris Avena2026-04-24T09:04:52-04:00
Tomball, TX (April 24, 2026) — WATCHTOWER Defense has named Jordan Davis as Chief Executive Officer. He will lead strategy, operations, and growth.
Davis most recently served as Chief Growth Officer at WATCHTOWER Firearms. In that role, he focused on expanding the brand and building sales. Now, he will lead WATCHTOWER Defense with a focus on consumer products. He will also work to improve operations and drive steady growth.
At the same time, Jason Colosky, founder of WATCHTOWER Firearms, joins the leadership team. He will oversee military and government relations. In addition, he will support the company’s long-term growth plans.
“Jordan brings strong leadership and clear direction,” said Alan Kent, an owner of WATCHTOWER Defense. “Because of his track record, we are confident in his ability to lead.”
New Leadership and Expansion
As the company moves forward, WATCHTOWER Defense is entering a new phase. It now has new leadership, new ownership, and a fresh direction. In addition, the company has opened a new facility in Tomball, Texas. This location increases production space by 50 percent.
Because of this expansion, the company can grow faster. It also allows teams to work more efficiently. As a result, WATCHTOWER is better prepared for future demand.
Under Davis, the company will focus on new consumer products. Several products will launch later this year. In addition, more releases are planned for SHOT Show 2027.
Proven Growth and Experience
Davis brings a strong record of growth and leadership. For example, he increased sales from $3 million to $28 million in one year. He also expanded the dealer network at the same time.
In addition, he entered new international markets. He built sales teams across the country. He also secured key partnerships with major wholesalers.
Before joining WATCHTOWER, Davis served as CEO of Volcon, Inc. There, he led the company through its IPO. He also helped secure more than $100 million in funding.
During his time at Volcon, he built a global dealer network. At the same time, he focused on improving efficiency and quality. Because of this, the company reduced costs and improved performance.
Earlier in his career, Davis served as President of Mustad Fishing (Americas). There, he helped shift the business to direct-to-consumer sales. As a result, the company saw 48 percent annual eCommerce growth.
He also held leadership roles at Remington Outdoor Company. In those roles, he led marketing and product development efforts.
Davis earned both an MBA and a Bachelor’s degree in Business Administration from Bushnell University. He graduated Magna Cum Laude. In addition, he serves on the board of The Mule Deer Foundation.
Looking Ahead
“I’m honored to lead WATCHTOWER Defense at this important time,” said Davis. “We have a strong team and a clear path forward.”
Going forward, he plans to focus on innovation and steady growth. He also wants to build a brand known for performance and reliability.
Overall, with new leadership and expanded capabilities, WATCHTOWER Defense is well positioned for the future. As a result, the company expects continued growth in the years ahead.
