Our Home, Our People

GSM Outdoors rallies to help Kerr County communities rebuild by matching consumers' donations through branded websites

Irving, TX – July 2025 – To support those impacted by the devastating floods in Kerr County, Texas, GSM is now matching all donations made through select branded websites dollar for dollar.

Beginning Wednesday, July 9, through the end of the month, some of GSM Outdoors' most recognized brands—including Stealth Cam, Walker's, SOG, Muddy Outdoors, Cold Steel, Bill Lewis, Yamamoto Baits, Northland, and more—are making it easy for customers to contribute to flood relief efforts across Central Texas. On each branded website, a Texas Flood Relief donation option is now available at checkout, enabling the outdoor community to support local families in their time of greatest need.

Whenever the donation option is added to an order, that brand will contribute 100% of every dollar gifted, pledging every penny directly to the Kerr County Relief Fund, where it will fund critical assistance and comfort to those facing the challenges of loss, recovery and rebuilding.

Those wishing to donate directly to the Kerr County Relief Fund can do so at https://cftexashillcountry.fcsuite.com/erp/donate/create/fund?funit_id=4201.

The hearts of the entire GSM family—employees, brands, influencers, and affiliates—are with the families and communities impacted by the devastating floods in nearby Kerr County, Texas.

To our fellow Texans, the proud outdoorsmen and women of the Hill Country: we're here, supporting you, your families, and the region we all call home. Relentlessly. Always.

You can also learn more and check out the entire family of GSM brands at www.gsmoutdoors.com.

About GSM Outdoors:

GSM Outdoors designs, manufactures and delivers the most innovative, technically advanced and diverse assortment of gear tailored to every outdoor passion, pursuit and application. Headquartered in Irving, Texas, GSM has rapidly grown into a global organization comprised of more than 50 hunting, shooting sports, rugged outdoors, and fishing brands all rooted in a long-standing tradition of providing customers with the best products, accessories and app-based subscription services on the market. By leveraging the decades-deep heritage of that brand family, in addition to the latest technology the industry has to offer, GSM Outdoors is preserving the sportsman's legacy, fueling innovation and transforming the way outdoorsmen of all kinds think outside—today, tomorrow, and for generations to come.

GSM Outdoors:

Stealth Cam Walker's Muddy Birchwood-Casey TekMat Boss Buck New Archery Products (NAP) Western Rivers Hawk Big Game Down & Out Blinds by Hawk HME Coyote Light Scent Slammer SME Bullseye Crossfire Holsters Cyclops Viking Solutions Hunters Specialties TRUGLO APEX GEAR Johnny Stewart Cold Steel Ameristep Avian X Bloodsport Evolved Flextone Halo Optics Tenzing Wildgame Innovations Zink Gary Yamamoto Custom Baits SOG Specialty Knives & Tools Bill Lewis Buckeye Lures SteelShad HuntStand Bucca Brand Dobyns Rod Camillus Phenix Rods GPS Bags Skull Hooker Big Bite Baits Frog Factory Cuda Bonehead Roboworm Stopper Lures Northland Fishing Tackle

A message from: Dan Wolgin, CEO, Ammunition Depot There’s been a surge of speculation about rising ammunition prices, driven by new U.S. tariffs and concerns about international supply chains. Let’s put those fears to rest. At Ammunition Depot, we don’t foresee any meaningful effects in the near future from the tariffs, and here’s why. 1. The U.S. Ammo Supply Chain Is Largely Domestic Most of our ammunition inventory comes from American manufacturers. That means we’re largely insulated from international trade disruptions. While tariffs may impact some imported goods, they have little to no bearing on the bulk of the U.S. ammunition market. Key reasons: ● Ammunition components materials like brass, lead, and powder are largely sourced and processed domestically. ● Ammunition is loaded and manufactured here in the U.S. ● Foreign ammunition is only a small percentage of our sales. So, while some headlines are causing anxiety, tariffs don’t move the needle for the core of this industry. 2. Two Current Factors, Neither Driving Prices Antimony: A Marginal Component Antimony, a hardening agent used in bullet cores, is no longer being exported by China as of December 2024. But: ● On average, it makes up less than 2% of bullet composition. ● The U.S. can import it from Australia, Bolivia, and Turkey. ● It constitutes a tiny fraction of the total production cost of a bullet. This shift happened before the current tariff situation and is not driving pricing pressure today. Smokeless Powder: A Domestic Supply Concern There has been a domestic shortage of smokeless powder for over two years. It’s not an import issue, as most powder is produced in the U.S., but it could impact prices if the supply tightens further. So far: ● Prices for powder have recently risen by about 15% this year. ● Ammo prices haven’t moved, thanks to careful inventory management and domestic sourcing. Bottom line: it’s a known factor, but it hasn’t driven price increases yet. 3. Manufacturers Have Tried to Raise Prices, and It Hasn’t Stuck Ammo producers have made several attempts over the past two years to raise prices. But in every instance, the market rejected those increases. Unless there’s a real, sustained shift in cost structures (which hasn’t happened yet), price hikes are unlikely to take hold. For the last year ammo prices have gone lower, not higher. 4. The Real Threat? Panic Buying The only real risk to price stability is consumer-driven: panic buying. If fear over tariffs or other rumors triggers a run on ammo, it could lead to short-term shortages and price spikes. That’s not supply-chain driven, it’s behavioral economics at play. Stay calm. Stay informed. And buy smart. Conclusion: No Reason to be Tariff-ied Despite international tension and economic noise, the American ammo market remains strong, stable, and domestic. At Ammunition Depot, we’re monitoring the landscape closely, and we see no legitimate reason to expect a rise in prices driven by tariffs or supply chain issues. So no, you don’t need to be “tariff-ied.”

MARYVILLE, TN., (4/8/2025) – Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), a leader in firearm manufacturing and design, announces today the release of the Model 1854, chambered .45-70 Government. The Model 1854 is crafted to combine the classic aesthetic of the American lever gun with modern enhancements. Smith & Wesson first introduced the series in a paired synthetic black polymer and stainless-steel finish, as well as an Armornite^® and walnut furniture combination, across several pistol calibers including .44 Rem Mag, .45 Colt, and .357 Magnum. Starting today, you can own one of these smooth lever guns chambered in the time-honored .45-70 Government rifle cartridge. Whether you’re hunting big game in deep woods or looking for a more modern lever-action platform, the Smith & Wesson Model 1854 Series provides the perfect blend of heritage and innovation. These new rifles have a 6+1 capacity, a forged 416 stainless steel receiver and 20-inch 410 stainless steel barrel, and include an 11/16-24 thread pattern for suppressor use. Their large loop lever is constructed for smooth operation, allowing for quicker follow-up shots, while their flat trigger design allows for consistent finger placement to support accuracy. The Model 1854 .45-70 rifles come equipped with several out-of-the-box features such as a 5 ¾-inch Picatinny base for optics mounting, an adjustable XS Sights^® ghost ring rear sight, a gold bead front sight, and a fixed magazine tube. The forend on the stainless-steel model offers three M-LOK compatible slots for the user’s preferred accessories and both variants incorporate mounts for the addition of a sling. For more information on the Model 1854 Series, visit:1854 | Smith & Wesson (smith-wesson.com). To stay up to date on all the latest news and events, be sure to follow Smith & Wesson on Facebook, X (Twitter), Instagram, and YouTube.

About Smith & Wesson Brands, Inc.

Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI) is a U.S.-based leader in firearm manufacturing and design, delivering a broad portfolio of quality handgun, long gun, and suppressor products to the global consumer and professional markets under the iconic Smith & Wesson^® and Gemtech^® brands. The company also provides manufacturing services including forging, machining, and precision plastic injection molding services. For more information call (844) 363-5386 or visit www.smith-wesson.com. XS Sights is a registered trademark of XS Sight Systems, Inc.

April 2025 – CSG Member Fiocchi of America, a global leader in defensive, target, and hunting ammunition, understands the dedication and passion behind the pursuit of spring gobblers. From the pre-dawn hikes to the roost trees to the belly-crawl stalks and the fast sprints to setup on a vocal tom, turkey hunting forgives little but demands much of the dedicated hunter. That is why serious turkey hunters demand much from their equipment and ammunition. Meeting these challenges and exceeding expectations are what Fiocchi’s Golden Turkey series shotshells are all about. Golden Turkey and Golden Turkey TSS present the finest blend of premium components and precision manufacturing technology to deliver the ultimate gobbler-dropping performance. Fiocchi Golden Turkey TSS Leading Fiocchi’s premium turkey loads is the Golden Turkey TSS series. Developed for three-inch 12-gauge, 20-gauge, and .410 bore, Golden Turkey TSS taps the incredible knockdown power, extended range, and high pellet density of 18g/cc tungsten payloads in #7 and #9 shot.  

• 12-ga., 3-in., 1 5/8-oz., 1200 fps, #7
• 12-ga., 3-in., 1 5/8-oz., 1200 fps, #9
• 20-ga., 3-in. 1 3/8-oz., 1225 fps, #9
• .410, 1 3/16-oz., 1100 fps, #9

Fiocchi Golden Turkey Hunters who favor a more traditional payload will appreciate the Fiocchi Golden Turkey series. Golden Turkey ammunition leverages Fiocchi’s heralded nickel-plated lead shot combined with an enhanced wad and clean-burning powder to ensure optimal pellet performance and the kind of energy transfer needed to stop strutting toms in their tracks.

• 12-ga., 3-in., 1 3/4-oz., 1200 fps, #4
• 12-ga., 3-in., 1 3/4-oz., 1200 fps, #5
• 12-ga., 3-in., 1 3/4-oz., 1200 fps, #6
• 20-ga., 3-in., 1 1/4-oz., 1200 fps, #5
• 20-ga., 3-in., 1 1/4-oz., 1200 fps, #6

You throw everything you’ve got into putting a tag on a big spring gobbler. At Fiocchi, we give you everything we’ve got to make that happen. For more information about Fiocchi ammunition, visit FiocchiUSA.com. About Fiocchi: Since 1983, Fiocchi of America has been based in Ozark, Missouri. As a stand-alone, US-based arm of the greater Fiocchi global brands, Fiocchi of America and Baschieri & Pellagri USA continue to integrate and launch new products directed towards the US market. Today, Fiocchi furthers its expansion of products in the hunting, conceal carry, self-defense, and law enforcement market channels. Fiocchi offers a full portfolio of target and hunting shotshells, centerfire rifle and pistol ammunition, match and standard-grade rimfire .22LR, specialty and classic cartridges, reloading components, and blanks.  

FOR IMMEDIATE RELEASE

RICE LAKE, Wis., March 18, 2025 — Henry Repeating Arms, a top U.S. firearm manufacturer, is shifting 100% of its operations to Wisconsin. This move includes transferring all manufacturing from Bayonne, New Jersey, to their expanded headquarters in Rice Lake, Wisconsin. Additional facilities in Ladysmith, Wisconsin, will also play a key role in the company’s growth. A third Ladysmith facility is expected to open by mid-summer 2025.

This transition increases production capacity, supports future growth, and enhances Henry Repeating Arms’ reputation for innovative firearm design. The move underscores the company’s commitment to American craftsmanship and positions Henry Repeating Arms as an industry leader in design and functionality.

“We’re putting all of our eggs in one basket—Wisconsin,” said Anthony Imperato, Founder and CEO of Henry Repeating Arms. “This move boosts efficiency, productivity, and collaboration while maintaining Henry’s solid reputation for quality.”

With approximately 400,000 square feet of advanced manufacturing space across four Wisconsin facilities, Henry Repeating Arms is poised for growth. “This shift lets us focus on what we do best—making world-class rifles, shotguns, and revolvers in America,” said Andrew Wickstrom, President of Henry Repeating Arms.

Henry Repeating Arms continues to meet growing demand for American-made lever action rifles, a platform they’ve championed since their founding. The increased capacity accelerates product launches, improves distribution, and enhances quality control. This ensures they meet the needs of today’s and tomorrow’s firearm enthusiasts, competitors, hunters, and collectors.

For more information about Henry Repeating Arms and their full lineup of rifles, shotguns, and revolvers, visit www.henryusa.com.

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About Henry Repeating Arms

Henry Repeating Arms is a leading U.S. firearm manufacturer and global leader in the lever action category. Their motto is “Made in America, Or Not Made At All.” Every Henry firearm includes a Lifetime Warranty and a 100% Satisfaction Guarantee backed by award-winning customer service.

With over 800 employees and 400,000 square feet of manufacturing space in Rice Lake and Ladysmith, Wisconsin, Henry Repeating Arms continues to innovate and excel. The company’s Guns for Great Causes program supports families of sick children, children’s hospitals, veterans, law enforcement, first responders, Second Amendment advocacy groups, and wildlife conservation organizations.

Named after Benjamin Tyler Henry, inventor of the Henry lever action rifle in 1860, the company honors his legacy by delivering excellence in firearm design. Visit Henry Repeating Arms online at www.henryusa.com, on Facebook, Instagram, and YouTube.

 

Real Avid, the leader in DIY for Guns^®, is expanding its trusted Smart-Fit^® Vise Block line with the all-new Smart-Fit^® Vise Block for AR9—now available. Designed to provide PCC owners with a secure, custom fit at the workbench, this innovative vise block is compatible with all PCCs, as well as Glock and Glock-clone pistols, that utilize double-stack Glock magazines and magwells (9mm, .357, and .40 caliber). The Smart-Fit^® Vise Block for AR9 inserts into the grip or lower receiver magwell, and its adjustable handle tightens to ensure a snug fit. Once secured in a bench vise, it offers hands-free stability for cleaning, assembling, or upgrading your firearm. To further simplify PCC maintenance, this vise block includes a Real Avid Pivot Lock, keeping the upper receiver open at an optimal angle for easy chamber and bore cleaning. For more details on Real Avid’s innovative tools for DIY firearm owners and professional gunsmiths, visit www.realavid.com. Join the Real Avid family and become a dealer! Contact us at info@realavid.com or call 800.286.0567. About Real Avid: Real Avid is the leader in Master Grade tools for Gun DIY^® and continually develops tools, cleaning equipment and chemicals that upgrade the Gun DIY experience and sets the highest standard for performance and usability. Disruptive products that obsolete old thinking, eliminate workarounds, and ultimately define Best Tool for the Job. Products that empower Gun DIY’rs, professional armorers and gunsmiths to work smarter and master the job of cleaning, maintaining, building, and customizing guns without frustration or compromise. Visit www.RealAvid.com for more information and to see the full line of Real Avid products.